Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: McDonald’s CEO: We are modernizing your burger experience

Source: CNNMoney.com – video report

Date: Nov 17, 2016

Link: http://money.cnn.com/video/news/2016/11/17/mcdonalds-ceo-we-are-modernizing-your-burger-experience.cnnmoney/

Questions for discussion:

  • How is McDonald’s changing?
  • Which indicators suggest that these changes are working?

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