Iceland is suing a supermarket that’s using its name

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Iceland is a country. But in Britain, Iceland is also a supermarket chain.

Source: CNNMoney.com

Date: Nov 25, 2016

Link: http://money.cnn.com/2016/11/25/news/iceland-store-country-lawsuit/index.html?iid=hp-stack-dom

Questions for discussion:

  • What are the arguments that could be used by each side?
  • How would you decide the outcome in this dispute?
  • What are the issues as globalization grows?

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