Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Iceland is a country. But in Britain, Iceland is also a supermarket chain.


Date: Nov 25, 2016


Questions for discussion:

  • What are the arguments that could be used by each side?
  • How would you decide the outcome in this dispute?
  • What are the issues as globalization grows?

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