Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Young viewers are drawn to internet and mobile for news

Source: eMarketer.com

Date: Nov 30, 2016

Link: https://www.emarketer.com/Article/CNN-Taps-YouTube-Influencer-Reach Millennials/1014781?ecid=NL1009#sthash.8rbbazNK.dpuf

Questions for Discussions:

  • What does this report say about the way technology is affecting viewing behavior?
  • How should news program managers respond by way of specific product programming?

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