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Description: Yet 29% watch ads until completion

Source:  eMarketer.com.com

Date: Jan 06, 2017

Link: https://www.emarketer.com/Article/Millennials-YouTube-Ads-Most-Watch-Until-They-Skip/1014979#sthash.MI1Z2gXc.dpuf

Questions for discussion:

  • What do these numbers suggest to you about the impact of online advertising?
  • Why does it matter how much of an advertisement is watched?

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