Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Yet 29% watch ads until completion


Date: Jan 06, 2017


Questions for discussion:

  • What do these numbers suggest to you about the impact of online advertising?
  • Why does it matter how much of an advertisement is watched?

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