Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Drugstore chain is offering generic of Impax Labs Adrenaclick for a sixth of the price of the EpiPen

Source: MarketWatch.com

Date: Jan 12, 2017

Link: http://www.marketwatch.com/story/cvs-takes-on-mylans-epipen-with-much-cheaper-version-of-an-alternative-2017-01-12

Questions for Discussions:

  • What are the marketing ramifications of this decision for CVS?
  • Do you think consumers will respond to this offering?

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