Monopoly Is Changing Its Game Pieces

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Get ready for dinosaurs and emojis

Source: Fortune.com – video report

Date: Jan 11, 2017

Link: http://for.tn/2idzBAY

Questions for Discussions:

  • Why is this a good marketing campaign?
  • How would you orchestrate the publicity around the final selection of pieces?

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