Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Netflix plans to significantly boost its original content library in 2017

Source: Bloomberg.com

Date: Jan 19, 2017

Link: https://www.emarketer.com/Article/Netflix-Original-Content-New-Black/1015073#sthash.oE0gfZ2h.dpuf

Questions for Discussions:

  • How well has Netflix performed recently?
  • What explains the success?
  • Do you think there are other strategies can could boost revenues even further?

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