Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: It won’t be a short trial.

Source: – video report

Date: Jan 27, 2017


Questions for Discussions:

  • What is at the heart of the conflict between these two large global companies?
  • What is the role of the courts and government regulators?
  • How does the outcome affect consumers and other competing companies?

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