Description: “Nobody is doing it, because it’s so difficult.”

Source: Bloomberg.com

Date: Jan 26, 2017

Link: https://www.bloomberg.com/news/articles/2017-01-26/this-company-wants-to-convert-used-clothing-into-fuel

Questions for Discussions:

• What do you think of this recycling “concept”?
• Do you think it is a good idea to make use of the “Back to the Future” brand?
• What would you suggest managers do to further publicity?