Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: “Nobody is doing it, because it’s so difficult.”

Source: Bloomberg.com

Date: Jan 26, 2017

Link: https://www.bloomberg.com/news/articles/2017-01-26/this-company-wants-to-convert-used-clothing-into-fuel

Questions for Discussions:

  • What do you think of this recycling “concept”?
  • Do you think it is a good idea to make use of the “Back to the Future” brand?
  • What would you suggest managers do to further publicity?

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