Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Changing consumer buying habits complicate efforts

Source: eMarketer.com

Date: Feb 07, 2017

Link: https://www.emarketer.com/Article/Pressure-on-Retailers-Go-Omnichannel/1015185

Questions for discussion:

  • What are the challenges facing retailers today according to the report?
  • How should management deal with the changes taking place?

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