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Description: Younger consumers’ preferences keep food giants on their toes

Source: eMarketer.com

Date: Feb 23, 2017

Link: https://www.emarketer.com/Article/How-Millennials-Rewriting-Food-Industry-Playbook/1015300#sthash.GaxFCjou.dpuf

Questions for Discussions:

  • How are Millenials causing food companies to change their marketing strategies?
  • How would you explain these trends?

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