Description: Every organization needs a social presence, right? Yet, because a significant number of SME owners struggle to glean quantifiable results — or sales — from their social media efforts, it must be asked if it is really worth the effort for them.
Date: Feb 21, 2017
Questions for discussion:
- What is the message to online marketers?
- How does this article demonstrate this way of thinking?
- Do you agree with these arguments?