Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Every organization needs a social presence, right? Yet, because a significant number of SME owners struggle to glean quantifiable results — or sales — from their social media efforts, it must be asked if it is really worth the effort for them.


Date: Feb 21, 2017


Questions for discussion:

  • What is the message to online marketers?
  • How does this article demonstrate this way of thinking?
  • Do you agree with these arguments?

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