Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Every organization needs a social presence, right? Yet, because a significant number of SME owners struggle to glean quantifiable results — or sales — from their social media efforts, it must be asked if it is really worth the effort for them.

Source: FinancialPost.com

Date: Feb 21, 2017

Link: http://www.financialpost.com/m/wp/entrepreneur/blog.html?b=business.financialpost.com/entrepreneur/stop-selling-the-hard-truth-of-social-media-marketing

Questions for discussion:

  • What is the message to online marketers?
  • How does this article demonstrate this way of thinking?
  • Do you agree with these arguments?

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