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Description: The fast-food giant is beta-piloting the app in 29 restaurants throughout Monterey and Salinas, Calif., and will expand to an additional 51 restaurants in Spokane, Wash., later this month.

Source: eMarketer.com

Date: March 14, 2017

Link: https://retail.emarketer.com/article/mcdonalds-win-back-consumers-with-mobile-ordering-app/58c9b49aebd4000e20e0fca4?ecid=NL1001

Questions for Discussions:

  • What does the report say about consumer response to these sorts of apps?
  • Why do you suppose that is?
  • Do you think this app will be well received at McDonald’s?

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