Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: U.S. consumers spent $21 billion on bottled water last year

Source: MarketWatch.com

Date: Mar 12, 2017

Link: http://www.marketwatch.com/story/bottled-water-overtakes-soda-as-americas-no-1-drink-why-you-should-avoid-both-2017-03-10

Questions for discussion:

  • Summarize the operational scale of the bottled water industry.
  • What are the social issues the industry, governments, and consumers need to deal with?
  • How should the recycling concerns be handled?

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