Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Providing good customer experience is a start

Source: eMarketer.com

Date: March 15, 2017

Link: https://www.emarketer.com/Article/What-Brands-Do-Win-Trust-of-Women/1015407

Questions for Discussions:

  • What does the report say about women consumers?
  • What is the take away for management?

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