Just How Much Is a Medical Miracle Worth?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Years of costly treatments could give way to pricier one-shot cures like Spark Therapeutics’ blindness drug. But insurers aren’t ready.

Source: Bloomberg.com

Date: April 06 , 2017

Link: https://www.bloomberg.com/news/articles/2017-04-06/just-how-much-is-a-medical-miracle-worth

Questions for Discussions:

  • Summarize the various pricing models presented in this report.
  • What are the ethical and social considerations involved?
  • How should the players decide on pricing in this industry?

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