Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: One in every 11 toys sold in Britain in 2016 was bought by an adult for themselves

Source: NPDGroup.co.uk

Date: April 10, 2017

Link: https://www.npdgroup.co.uk/wps/portal/npd/uk/news/press-releases/all-grown-up-from-games-puzzles-to-action-figures-and-building-sets-adults-are-spending-more-money-on-toys-for-themselves/

Questions for discussion:

  • Does this information suggest a trend, in your opinion?
  • How should managers deal with this research?

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