Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: NEW YORK (AP) — Grace Ellis has never known a time when you needed a TV to watch TV. The North Attleboro, Massachusetts, fifth-grader watches shows like “Liv and Maddie,” ”Jessie” and “The Lodge” on her laptop, iPad and phone.

Source: AssociatedPress.com

Date: April 17, 2017

Link: http://hosted.ap.org/dynamic/stories/U/US_TV_KIDS_AS_VIEWERS?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT

Questions for discussion:

  • How has technology changed TV viewing behavior, according to the article?
  • What does this all mean for production and distribution organizations involved?

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