Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: A UK survey finds many don’t recall the information they’ve seen

Source: eMarketing.com

Date: April 26, 2017

Link: https://www.emarketer.com/Article/Isnt-Memorable-Content-Marketing/1015754?ecid=NL1001

Questions for discussion:

  • How should online content managers interpret this research?
  • Are you surprised by these findings?
  • Why do you think it is so difficult to communicate with the audience?

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