Nike vs. Adidas: The three stripes is making gains on the swoosh — but that doesn’t tell the whole story

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: The top-selling shoe on the market in 2016 didn’t come with any revolutionary technology.

Source: FinancialPost.com – video report

Date: April 21, 2017

Link: http://business.financialpost.com/investing/trading-desk/nike-vs-adidas-the-three-stripes-is-making-gains-on-the-swoosh-but-that-doesnt-tell-the-whole-story

Questions for discussion:

  • What does this report say about how these iconic competitors are dealing with changes taking place in this industry?
  • What other strategic ideas would you suggest to management?

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