Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Younger consumers are more willing to trade data for suggestions


Date: April 28, 2017


Questions for discussion:

  • What does this research suggest about acceptance of AI by various customer groups?
  • How should managers respond to this information?

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