Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Younger consumers are more willing to trade data for suggestions

Source: eMarketer.com

Date: April 28, 2017

Link: https://retail.emarketer.com/article/artificial-intelligence-millennials-say-sure-why-not/590389f5ebd4000a54864b42?ecid=NL1001

Questions for discussion:

  • What does this research suggest about acceptance of AI by various customer groups?
  • How should managers respond to this information?

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