Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: They’re more likely to use Uber, Kickstarter or Etsy than older generations

Source: eMarketer.com

Date: May 19, 2017

Link: https://www.emarketer.com/Article/No-One-More-Sharing-Economy-than-Millennials/1015886?ecid=NL1001

Questions for discussion:

  • What does this research say about attitudes towards online sharing services?
  • How would you explain the generational diffrences?
  • What does this research suggest to management?

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