Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Is this Amazon’s way of adding more Prime members and what does it mean for other bookstores?

Source: Fortune.com – video report

Date: May 25, 2017

Link: http://for.tn/2qXhYbB

Questions for discussion:

  • What is different about Amazon’s store in comparison to existing retailers?
  • How does a physical presence enhance the marketing opportunities for the firm?

 

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