Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Nearly half of people unlock their smartphones without an app in mind

Source: eMarketer.com

Date: May 28, 2017

Link: https://www.emarketer.com/Article/Bored-Theres-App-That/1015931?ecid=NL1001

Questions for discussion:

  • What does the report say about mobile apps and consumer usage?
  • What should management of any company be doing with this information?

Leave a Reply

Your email address will not be published.