Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: LeBron James and Steph Curry aren’t doing a good job selling pricey sneakers. Neither is Michael Jordan, for that matter.

Source: CNNMoney – video report

Date: Aug 18, 2017


Questions for discussion:

  • What is happening to the sales effort in this industry and why?
  • What would you recommend to management?

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