Is MoviePass’s new $10-a-month movie ticket deal really as epic as it seems?

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Description: There has to be some sort of a catch, right?

Source: MarketWatch.com

Date: Aug 15, 2017

Link: http://www.marketwatch.com/story/is-moviepasss-new-10-a-month-movie-ticket-deal-really-as-epic-as-it-seems-2017-08-15?siteid=nwtwk

Questions for discussion:

  • Who is the target customer for this business model?
  • Does it make sense for theatre management to join this program?
  • What other pricing models would work for theatres?

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