Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Firms that once recoiled from online retail now see path to growth

Source: eMarketer.com

Date: Aug 17, 2017

Link: https://retail.emarketer.com/article/luxury-brands-rethinking-their-approach-china/5995f04bebd40003acdf2e13?ecid=NL1001

Questions for discussion:

  • Summarize the main research points presented in the report.
  • What do you suggest management do? Why?

 

 

Leave a Reply

Your email address will not be published.