Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: A recent survey finds many people say it increases accountability for businesses

Source: eMarketer.com

Date: Aug 24, 2017

Link: https://www.emarketer.com/Article/Complaint-with-Brands-Take-Up-on-Social-Media/1016384

Questions for discussion:

  • What does the research say about how social media is influencing business accountability and response to consumer complaints?
  • How do you think businesses should respond to this research?

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