Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: LOS ANGELES — Two summers ago Lara Pia Arrobio was working as a designer for the clothing company Reformation when she was recruited by Zara, the fast-fashion behemoth, for a job at its headquarters in Spain.


Date: Aug 26, 2017


Questions for discussion:

  • Explain the success of this company?
  • How does this story match-up with textbook descriptions of successful start-ups and their entrepreneurs?

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