How to Make an American Fashion Brand (No Sewing Required!)

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: LOS ANGELES — Two summers ago Lara Pia Arrobio was working as a designer for the clothing company Reformation when she was recruited by Zara, the fast-fashion behemoth, for a job at its headquarters in Spain.

Source: NYTimes.com

Date: Aug 26, 2017

Link: https://www.nytimes.com/2017/08/26/fashion/lpa-los-angeles-lara-pia-arrobio.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=stream&module=stream_unit&version=latest&contentPlacement=2&pgtype=sectionfront

Questions for discussion:

  • Explain the success of this company?
  • How does this story match-up with textbook descriptions of successful start-ups and their entrepreneurs?

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