Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: In the wake of Amazon’s merger with Whole Foods, customers saw an immediate benefit in the form of lower prices on the first day. But even if you don’t shop at Whole Foods, the deal may affect you. NBC business correspondent Jo Ling Kent reports for TODAY.

Source: NBCNews.com – video report

Date: Aug 29, 2017

Link: https://www.today.com/video/amazon-whole-foods-merger-what-you-need-to-know-1034952259648

Questions for discussion:

  • How is Amazon changing the Whole Foods brand?
  • Do you think Whole Foods can become a successful national brand?

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