Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Like most adults, marketers do their best to understand teens, but it’s not easy to follow their changing digital habits and preferences. Twenty-year-old Tiffany Zhong recently left the University of California, Berkeley, and founded Zebra Intelligence to do just that—help marketers keep up with this cohort.

Source: eMarketer.com

Date: Aug 31, 2017

Link: https://www.emarketer.com/Article/Truth-About-Teens-Their-Social-Media-Habits/1016415

Questions for discussion:

  • What does the research say about teen behavior?
  • Are you surprised by any of the results?

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