Description: Like most adults, marketers do their best to understand teens, but it’s not easy to follow their changing digital habits and preferences. Twenty-year-old Tiffany Zhong recently left the University of California, Berkeley, and founded Zebra Intelligence to do just that—help marketers keep up with this cohort.
Source: eMarketer.com
Date: Aug 31, 2017
Link: https://www.emarketer.com/Article/Truth-About-Teens-Their-Social-Media-Habits/1016415
Questions for discussion:
- What does the research say about teen behavior?
- Are you surprised by any of the results?
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