Description: Like most adults, marketers do their best to understand teens, but it’s not easy to follow their changing digital habits and preferences. Twenty-year-old Tiffany Zhong recently left the University of California, Berkeley, and founded Zebra Intelligence to do just that—help marketers keep up with this cohort.
Date: Aug 31, 2017
Questions for discussion:
- What does the research say about teen behavior?
- Are you surprised by any of the results?