Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: But it’s also the platform teens are most likely to use daily

Source: eMarketer.com

Date: Sep 07, 2017

Link: https://www.emarketer.com/Article/YouTubes-Teen-Viewers-Complain-of-Too-Many-Ads/1016436

Questions for discussion:

  • What sort of advertising should be used by social media sites targeting teens?
  • Why do you think teens respond to these ads as they do?
  • How should advertising managers respond to this research?

 

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