Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Elon Musk’s Hyperloop technology has the potential to revolutionise the way we travel. In a contest he held in Los Angeles, some of the world’s brightest engineers gathered to find the best way to make this billionaire’s pipe dream a reality.

Source: TheEconomist.com – video report

Date: Sep 20, 2017

Link: https://www.youtube.com/watch?v=lWo6LscqSGg

Questions for discussion:

  • What do you think of this new product concept?
  • How would it disrupt the transportation industry as we know it today?

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