Trivago Turns to AI as Travelers Increasingly Book Directly

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Description: tripl purchase follows aggressive advertising moves in Europe

Source: eMarketer.com

Date: Sep 28, 2017

Link: https://www.emarketer.com/Article/Trivago-Turns-AI-Travelers-Increasingly-Book-Directly/1016540

Questions for discussion:

  • How is the online travel business changing?
  • How are businesses like Trivago responding?
  • What other ideas could be applied to the challenges facing the industry?

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