Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: WASHINGTON — People make poor economic choices.

Source: FinancialPost.com

Date: Oct 09, 2017

Link: http://business.financialpost.com/pmn/business-pmn/economics-prize-last-of-the-nobels-to-be-awarded

Questions for discussion:

  • What is the basic idea behind Richard Thaler’s economic theories?
  • What do they mean for managers of businesses?

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