Why Consumers Continue to Shift Away from Pay TV

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Description: Price is still the top factor

Source: eMarketer.com

Date: Oct 04, 2017

Link: https://www.emarketer.com/Article/Why-Consumers-Continue-Shift-Away-Pay-TV/1016570?ecid=NL1009

Questions for discussion:

  • What does the research say about consumer attitude toward the price-value relationship of pay to view television?
  • How should the industry respond to this growing trend, in your opinion?
  • How do you think this trend might affect smaller independent content producers?

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