Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Price is still the top factor


Date: Oct 04, 2017


Questions for discussion:

  • What does the research say about consumer attitude toward the price-value relationship of pay to view television?
  • How should the industry respond to this growing trend, in your opinion?
  • How do you think this trend might affect smaller independent content producers?

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