Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: In the battle between the mobile web and native apps, advertisers have already declared a clear winner, at least in the US. eMarketer estimates that more than three-quarters of mobile ad spending in the US—a figure equal to $45.26 billion—will flow to native apps this year, with the balance spent on the mobile web.

Source: eMarketer.com

Date: Oct 20, 2017

Link: https://www.emarketer.com/Article/Mobile-App-Users-Warm-Rewarded-Video-Playable-Ads/1016646?ecid=NL1001

Questions for discussion:

  • What does the research suggest to online advertising managers?
  • Explain consumer attitude toward online adverstising and why these research results are so important to managers?

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