Description: It’s unlikely that Lonzo Ball, the insanely hyped rookie on the Los Angeles Lakers, will ever wear Skechers.
Source: CNNMoney.com – video report
Date: Oct 20, 2017
Link: http://money.cnn.com/2017/10/20/investing/skechers-earnings-nike-under-armour-adidas/index.html
Questions for discussion:
- Describe the target customer Skechers is aiming at with this sort of product concept?
- Do you think this sort of customized production process will be well received by these customers?
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