Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: It’s unlikely that Lonzo Ball, the insanely hyped rookie on the Los Angeles Lakers, will ever wear Skechers.

Source: – video report

Date: Oct 20, 2017


Questions for discussion:

  • Describe the target customer Skechers is aiming at with this sort of product concept?
  • Do you think this sort of customized production process will be well received by these customers?

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