Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Adidas has partnered with the manufacturing company Carbon to create a sneaker with a 3D printed midsole: the FutureCraft 4D. Is this the future of footwear? Photo/Video: Jake Nicol/The Wall Street Journal

Source: WSJ.com – video report

Date: Oct 24, 2017

Link: http://www.wsj.com/video/the-future-of-custom-sneakers-could-be-3-d-printed/9B60E5CC-5994-4ED9-832B-46F9CD557FE3.html

Questions for discussion:

  • Who do you think will be the early adopters of this new product concept?
  • Besides the sneaker market of sports related footwear, what other target customers would likely be interested in customized soles?

 

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