Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Coca-Cola’s push to focus less on high-calorie drinks seems to be paying off.

Source: CNNMoney.com – video report

Date: Oct 26, 2017

Link: http://money.cnn.com/2017/10/25/investing/coca-cola-coke-earnings/index.html

Questions for discussion:

  • Why have Coke sales grown?
  • From a marketing point of view, how can managers nurture this trend?

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