Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: A tiny Canadian ski resort forged by Scandinavian miners chasing an 1890s gold rush has become the unlikely recipient of a record equity crowdfunding raise, tapping into powder hounds’ quest to fend off a wave of consolidation led by Vail Resorts Inc.

Source: Bloomberg.com

Date: Nov 01, 2017

Link: https://www.bloomberg.com/news/articles/2017-11-01/-fight-the-man-ski-resort-leads-crowdfunding-to-snub-vail

Questions for discussion:

  • How is the industry changing financing strategies?
  • Do you think the financing and marketing strategies can work togther to increase chances of business success for this industry?
  • Which other industries should be considering this approach, in your opinion?

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