Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Recent studies from key players in the world of ad tech tell quite different stories of how video ads seem to be performing, based on completion rates, viewability rates, clickthroughs and more.

Source: eMarketer.com

Date: Nov 02, 2017

Link: https://www.emarketer.com/Article/Measuring-Effectiveness-of-Video-Ad-Campaigns/1016706?ecid=NL1001

Questions for discussion:

  • What does the report say about the difficulties related to measuring and understanding the effectiveness of ad campaigns?
  • What sort approach do you think managers should take?

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