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Description: Getting a first-time user to install an app isn’t easy. And getting that user to make a purchase within the app is even harder—and a lot costlier. In fact, mobile app marketing and retargeting company Liftoffanalyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via an app is $64.96.

Source: eMarketer.com

Date: Oct 31, 2017

Link: https://www.emarketer.com/Article/Cost-of-Acquiring-Mobile-App-User/1016688?ecid=NL1001

Questions for discussion:

  • Why do you think these costs vary as much as they do?
  • What strategy would you suggest to reduce costs?

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