Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Source: CNNMoney.com – video report

Date: Nov 08, 2017

Link: http://money.cnn.com/2017/11/08/investing/wendys-earnings-burgers-mcdonalds-burger-king/index.html

Questions for discussion:

  • What does the report say about Wendy’s competitive performance?
  • Why is Wendy’s losing the burger wars?
  • What can management do to better compete?

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