Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: More characters and more words mean more clicks


Date: Nov 03, 2017


Questions for discussion:

  • Why do you think consumers’ responses varies with the length of the headlines?
  • What content do you think should be embedded in the headline to further improve chances of the CTR?

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