Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: According to the survey, which polled 2,000 US internet users ages 18 to 75, most people check their device approximately 47 times per day.

Source: eMarketer.com

Date: Nov 16, 2017

Link: https://www.emarketer.com/Article/Obsessed-Much-Mobile-Addiction-Real/1016759?ecid=NL1001

Questions for discussion:

  • What does the report say about consumer attitude toward smartphone devices?
  • How should managers of businesses that make use of smartphones to communicate with consumers interpret this research?

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