Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: When the thing your company is named for is no longer selling all that well, that’s a big problem. Just ask Campbell Soup, which reported lousy earnings Tuesday because of weak soup sales.

Source: CNNMoney.com – video report

Date: Nov 22, 2017

Link: http://money.cnn.com/2017/11/21/investing/campbell-soup-earnings/index.html

Questions for discussion:

  • Why is the company stock value falling?
  • What can management do about the situation?

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