Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones.


Date: Nov 28, 2017


Questions for discussion:

  • What does the report suggest about the efficacy of mobile adversiting?
  • How would you explain the data?
  • What advice would you suggest to mobile marketers?

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