Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Tesla Inc. has kept several hundred thousand would-be buyers waiting to see a car they started paying $1,000 deposits for 20 months ago. The chance to finally get up close to a Model 3 sedan can be had now for another $15.

Source: Fortune.com

Date: Dec 02, 2017

Link: http://fortune.com/2017/12/02/tesla-model-3-los-angeles-auto-show/

Questions for discussion:

  • Why has Tesla stayed away from auto-shows?
  • Do you think the publicity surrounding this event is positive for the Tesla brand and marketing effort?

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