Publishers Bolster Mobile Efforts with Outside Data

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: ..the majority of publishers are working to expand their users’ data profiles by augmenting their own information with third-party data. In fact, 85% of publishers said they used at least one third-party data provider.

Source: eMarketer.com

Date: Nov 30, 2017

Link: https://www.emarketer.com/content/publishers-turn-to-outside-data?ecid=NL1009

Questions for discussion:

  • How is data being collected and used by mobile publishers?
  • Why are publishers using third party data?

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